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Read this: ITV drops '1' from channel branding - News - Broadcast
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Summary: 16 November, 2012 By Balihar Khalsa ITV is to drop the 1 from its main channel logo and adopt a handwritten-style design which will constantly change colour in a major re-brand. It takes just 2 minutes and offers full, instant access to the Broadcast website along with a copy of the magazine delivered every week. - broadcastnow.co.uk
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