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Read this: Press releases - Programme press releases - ITV reveals first details of major rebrand - ITV Press Centre

Summary: Therebrandwill also extend to ITVs buildings, internal branding and services. When the logo appears on coloured background, such as marketing images for ITV programmes - it will adapt and change according to the background colour scheme of the image. The on-air changes will be visible from January 2013, and in addition to new brand identities, the ITV network broadcast business will have a brand new creative style in promotional junctions. -

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