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Read this: BBC World News goes upmarket with move to £1bn London headquarters - Media - guardian.co.uk

Summary: The relaunch includes an on air rebrand, giving the channel a bright new look and a tighter focus on daily news and specific regions. The strategy behind the revamp is to improve the quality and range of output, as well as win new viewers for BBC World News, which reaches a potential global audience of 239 million and has around 3 million Facebook followers. The aim is for the higher-quality programming on the channel to attract more viewers, particularly those attractive to upmarket advertisers and sponsors. - guardian.co.uk

Read full article: www.guardian.co.uk link icon  BBC World News goes upmarket with move t…



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