Read this: MediaGuardian 25: Why ITV is in debt to City darling Adam Crozier - Media - The Guardian
Summary: This week we launch MediaGuardian 25 our survey of Britain's 25 most important media companies, covering TV, radio, newspapers, magazines, music and digital. Starting with an analysis of ITV, we'll review the state of the big media players. When Adam Crozier was unveiled as chief executive in January 2010 a recession-scarred ITV was struggling to recover from a 2.7bn annual loss and had a 1bn debt and pension deficit, leaving jaded investors valuing it at a tepid 56p a share. - guardian.co.uk
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