Read this: Ian Burrell: Local TV with no place for Alan Partridge
Summary: The cathedral city of Norwich was, during the Middle Ages, the second largest population centre in England but it has never had a broadcast media to reflect its prestigious past. Run by Archant, a regional newspaper group with historical ties to the Colman mustard family, the TV station will rely on an existing 140-strong editorial team. A flagship nightly 45-minute magazine programme The Mustard Show will allow viewers to question local politicians. - independent.co.uk
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