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Read this: Freeview readies bid to nab lapsed Sky users - News - Marketing Week

Summary: Freeview is to launch an aggressive multi-million pound acquisition drive to tempt low-end BSkyB and Virgin Media customers not watching the channels they are paying for to switch after admitting interest in the service has fallen post digital switchover. Freeviews acquisition drive is targeting customers on cheaper pay-TV subscriptions from providers such as Sky and Virgin. The free to air service has scaled back the retention campaigns promoting added value services such as personal video recorder Freeview and Freeview HD in favour of value-based activity pointing out it provides over 95 per cent of the most watched programmes in the UK. - link

Freeview readies bid to nab lapsed Sky u…

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