Read this: UKTV to reintroduce name to on-screen branding as part of relaunch - Media - guardian.co.uk
Summary: The pay-TV company opted to phase out its corporate brand from on-screen in 2008, after having built it into a household name over the previous 11 years, as part of a strategy to focus on building individual channel identities. The UKTV brand is also set to be used to allow the introduction of an upcoming umbrella video-on-demand service. UKTV's new logo and brand assets have been designed by Landor Communications. - guardian.co.uk
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