
Read this: Verizon Seeks to Shake Up Fees for TV Channels - WSJ.com

Summary: He declined to identify any of the media companies. Under existing arrangements, distributors like cable and satellite operators pay a monthly, per-subscriber fee to carry channels based on the number of homes in which they agree to make the channels available, regardless of how many people watch those channels. Viewership would be measured by Verizon's set-top box data, not Nielsen ratings. - online.wsj.com
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