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Read this: BT wants a broadband bounce from sport, but may have scored an own goal - Media - The Guardian

Summary: Spurred on BT wants to score more broadband customers through its premier league football rights deal. What lies behind it, however, really couldn't be more serious and the key questions are all for BT. BT has spent upwards of 1bn on sports rights mainly 38 Premier League games a year, top-flight rugby and WTA tennis. - link

BT wants a broadband bounce from sport, …

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