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Read this: BT’s TV offering in line for massive transformation Digital TV Europe

Summary: In terms of BTs sports channels, which are due to launch this summer, BT has already taken rights to a host of sports content including 38 Premier League football games, 18 of which will be first-pick matches. Throwing his support behind YouView, he commented this would be our strategic platform for the future, adding that it makes our customers stickier, it makes them more engaged with us and our content services and our sales people love to sell it as well. BTs been in TV for about six or seven years. On-demand only is a difficult thing for a lot of consumers to understand, but I think that is changing more quickly now, with Netflix, LoveFilm and other services. - link

BT’s TV offering in line for mass…

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