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Read this: Media Talk on The Guardian -

Summary: He saw it as a straight ad for BBC viewers and listeners to go out and buy a DAB digital radio. The BBC is not promoting a particular brand of radio - they're promoting the format. That's not surprising since they broadcast in the format and have a national DAB multiplex. -

Read full article: link icon  Media Talk on The Guardian - adambowie.c…

Lots more recommendations to read at Trends -
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