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Read this: BT Sport aims to tackle Sky head on - Media - The Guardian

Summary: The broadcaster is expected finally to unveil details of its pricing plan and consumer proposition at an event at its Olympic Park studios , but it is understood that existing BT Broadband customers will be offered a substantial discount as it attempts to use its two new sport channels to woo new customers. People need to be able to get it as good as free. A war has already erupted between BT and Sky over the latter's refusal to take advertising for the new BT channels. - link

BT Sport aims to tackle Sky head on - Me…

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