Read this: http://www.independent.co.uk/news/media/online/six-of-of-10-uk-internet-users-access-bbc-website--but-even-that-is-below
Summary: The BBC website has failed to hit its target of reaching 65 per cent of the UK adult online population by 2013, an official report revealed today. Despite a surge in the use of BBC Online during last summer's London Olympics, the number of users then fell and is currently at around 60 per cent of adults with internet access, a similar level to late 2010. The report also revealed that audience appreciation index AI figures have fallen from a high of 83 in 2008 to 78 in 2013. - independent.co.ukwww.independent.co.ukhttp://www.independent.co.uk/news/media/…
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