Read this: Ariel - BBC Trust: Online must improve local pages
Summary: Spending cut However it has fallen short of its targets for audience reach 65 and audience appreciation AI 80. Weekly reach has grown to 60 among online adults but average AIs dropped to 78, partly due to site relaunches. News, iPlayer and Sport were the most popular areas with 20.3m, 14.7m and 13.4m unique browsers per week respectively. - bbc.co.uk
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