
Read this: BBC - Blogs - Internet blog - New Media Literacy Strategy for the BBC

Summary: In recent years some of the big BBC media literacy projects like First Click focussed on getting people online for the first time. Thats why we developed the BBC Media Literacy Strategy which sets out our approach to promoting media literacy and provides a framework for commissioning and delivering projects which help people develop the skills to use, understand and create media. At an everyday level I think media literacy is about having the skills and confidence to continually benefit from the opportunities that new technology offers us. - bbc.co.uk
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