
Read this: BBC - Blogs - Radio 4 and 4 Extra Blog - BBC Radio 4's digital challenge day

Summary: We will be hosting a one-day hack-style event, held on BBC premises, employing the talents of both internal and external experts. At the start of the day teams will be presented with three exciting digital challenges how to encourage new audiences to discover R4s digital offer, how to create greater advocacy amongst listeners and how to start building daily listening habits. Teams will choose which challenge they want to work on and then present ideas to the BBC judging panel at the end of the day. The winning idea will be chosen with the aim to implement it in the coming months. - bbc.co.uk
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