Read this: DTG :: News :: BBC launches Connected TV campaign
Summary: The BBC today launches a new campaign that aims to explain the benefits of Connected TV to viewers. The campaign supports the BBC's commitment to improve awareness and uptake of new technology and platforms, contribute to better media literacy in the UK and help audiences to derive as much value as possible from their licence fee. By contrast, 50 of UK adults like the idea of accessing online content through their televisions. - dtg.org.uk
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