Read this: BT looking for a Premier League buzz in broadcasting battle with Sky - Football - The Observer
Summary: The high-profile entrance into the market of a deep-pocketed rival to Sky Sports, which has driven the growth of the Premier League and revolutionised sports broadcasting over the past two decades, has raised the stakes for both. On one side of London, towards the M4, Sky is preparing for the season in new studios with an overhauled schedule and new signings, including Jamie Carragher. In the east, at the Olympic Park, BT is putting the finishing touches to vast studios from where its three sports channels will go live on 1 August. - guardian.co.ukwww.guardian.co.ukBT looking for a Premier League buzz in …
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