Read this: informitv - Why people watch television
Summary: A new study from Thinkbox, the commercial television marketing association, claims to explain why live viewing satisfies all our television needs. Meanwhile research commissioned by YouView suggests that catch-up or on-demand services now account for a fifth of television viewing in the United Kingdom, a finding that is far from compatible with conventional industry measures. The Thinkbox study, Screen Life TV in demand, suggests that the live television experience satisfies human emotional needs that on demand viewing alone cant. - informitv.com
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