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Read this: Exclusive: Apple Pitches Ad-Skipping for New TV Service – jessica lessin

Summary: Apple has a new trick up its sleeve as it tries to launch a long-awaited television service technology that allows viewers to skip commercials and that pays media companies for the skipped views. For more than a year, Apple has been seeking rights from cable companies and television networks for a service that would allow users to watch live and on-demand television over an Apple set-top box or TV. Talks have been slow and proceeding in fits and starts, but things seem to be heating up. - link

Exclusive: Apple Pitches Ad-Skipping for…

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