Read this: Radio stations and the mobile web
Summary: Over a third of listening happens while away from home 21 in a vehicle 15 at work or elsewhere and much listening at home isn't done in the same room as a computer. When presenters tell listeners to visit the radio station's website, it's gratifying to see that listeners do so, as anyone watching Google Analytics' real-time view will tell you. Last year, The Guardian pointed out that, at certain times of day, they're getting more traffic from mobile devices than desktop. - mediauk.comRead full article: Radio stations and the mobile web…
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