Read this: Sky Living director: 'I am de-pinking the channel' - Media - theguardian.com
Summary: Sky Living director, Antonia Hurford-Jones, says she is rebranding the channel so that it will appeal to men as well as women. Antonia Hurford-Jones, the director of Sky Living, said the channel is undergoing a makeover that will involve swapping the pink branding for a blue and silver logo. They don't want to sit alone in their pink fluffy bedroom, wearing their pink fluffy negligee, watching shows on their own. - theguardian.com
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