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Read this: BBC hires Whitehall veteran PR to repair its tarnished image - Media -

Summary: Image change John Shield has been hired to repair the BBC's damaged reputation. The director general will be publishing his vision for the BBC over the next decade next month, as the corporation gears up for charter renewal negotiations with the government. Julian Payne, who has been acting head of communications since Mylrea's departure, is moving to a new role leading the BBC's recently announced review of trust and executive working practices, reporting in to Hall. - link

BBC hires Whitehall veteran PR to repair…

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