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Read this: BBC must realise that children choose TV programmes, not branding - Media - The Guardian

Summary: However, there was overall strong praise for the BBC's Children's department and the strategy of fewer, better shows. The BBC knows that the UK's kids are extremely technology-literate and getting more so. The stories and characters that appealed to a 10-year-old a decade ago will now barely satisfy an eight-year-old. - link

BBC must realise that children choose TV…

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