Read this: BSkyB and BT pay-TV battle and 4G push 'will lift UK ad market to Â£12.5bn' - Media - theguardian.com
Summary: The total UK ad market is expected to grow by 2.9 this year to 12.58bn, fuelled by a boost in TV ad spend and the growth of mobile advertising, according to the latest report by media buying agency ZenithOptimedia. Zenith has upgraded its UK TV ad spend forecast to 2.9 year-on-year growth for 2013, after predicting a flat market as recently as June. The other winner is the mobile ad market, which has seen stratospheric growth fuelled by the smartphone and tablet revolution. - theguardian.comRead full article: BSkyB and BT pay-TV battle and 4G push '…
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