Read this: Freeview and Freesat ad campaigns aim to face down pay-TV challenge - Media - theguardian.com
Summary: Freeview, the digital terrestrial TV service, is investing an estimated 5m in a campaign that will break during Saturday's screening of The X Factor. Freeview is in 10.6m households, while digital satellite rival Freesat is in another 1.8m. Guy North, the marketing director at Freeview, acknowledged the rising pressure in the market, but said that Freeview customer numbers have not been affected as yet. - theguardian.comRead full article: Freeview and Freesat ad campaigns aim to…
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