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Read this: Ariel - Boaden: Audience not ready for switchover

Summary: On the same day that the Corporation announced plans to begin increasing DAB coverage for its network services from 94 to 97, Boaden reflected on a growing appetite for digital. DAB listening was claiming nearly a 25 share, she said, with 52 of the audience listening to something digitally each week. More new cars, meanwhile, were being fitted with digital radios, reaching just over 40 this year. - link

Ariel - Boaden: Audience not ready for s…

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