Read this: Whats in a name? In TV, quite a lot - TV Radio, Media - The Independent
Summary: With comfort brands reportedly faring well in these times of economic hardship, the broadcaster has chosen decidedly feel-good names for the re-branding of three of its channels. It is a process that began with UKTV G2 being renamed as Dave nearly 18 months ago. Matthew Littleford, UKTV's controller, refutes such simplicity, wafting his multi-coloured graphs and computer printouts to demonstrate the scientific nature of the exercise. - independent.co.ukwww.independent.co.ukWhats in a name? In TV, quite a lot - TV…
Transcriptions done by Google Cloud Platform.
Lots more recommendations to read at Trends - ukfree.tv.
Summaries are done by Clipped-Your articles and documents summarized.