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Read this: Whats in a name? In TV, quite a lot - TV Radio, Media - The Independent

Summary: With comfort brands reportedly faring well in these times of economic hardship, the broadcaster has chosen decidedly feel-good names for the re-branding of three of its channels. It is a process that began with UKTV G2 being renamed as Dave nearly 18 months ago. Matthew Littleford, UKTV's controller, refutes such simplicity, wafting his multi-coloured graphs and computer printouts to demonstrate the scientific nature of the exercise. - link

Whats in a name? In TV, quite a lot - TV…

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