Read this: BBC News - Can Sky bounce back from BT defeat?
Summary: Well, the newish chief executive of BT, Gavin Patterson, told me that his company's financial model of what the broadcast rights are worth would have allowed him to bid more though not much more. Meanwhile, a senior BSkyB source said that his company simply could not justify shelling out the 300m per year offered by BT. Start Quote The battle for supremacy in the broadband market just got vicious End Quote The answer is that there is probably a bit of both going on. - m.bbc.co.uk
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