Read this: BT's Champions League deal leaves BSkyB worrying about keeping crown - Business - The Guardian
Summary: Champions League football accounts for only 3 of viewing across BSkyB's sports channels. In a battle of chequebooks, the key statistic to bear in mind is that BSkyB currently generates free cash flow of about 1bn a year whereas BT, utterly transformed over the past five years, throws off about 2.3bn. For the time being, BSkyB can console itself that Champions League football accounts for only 3 of viewing across its sports channels. - theguardian.comwww.theguardian.comBT's Champions League deal leaves BSkyB …
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