Read this: BBC is in a 'soft power' battle with international broadcasters - Media - theguardian.com
Summary: The BBCs target of having a global reach of 500 million faces stiff competition from other broadcasters. This target, set out last month, would be ambitious at the best of times, but looks extremely challenging after all the cuts that the World Service has had to digest in recent years, including the loss of 15 language services since 2006. The BBC remains the world's leading international broadcaster, with a weekly reach of 256 million, including 192 million watching or listening to the World Service. - theguardian.com
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