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Read this: BBC News - Local TV follows in news bunnys footsteps

Summary: In the past, local channels have failed to attract audiences and advertisers - so why should it be any different this time round Audiences may remember the news bunny, the bikini-clad weather forecaster and topless darts, but LVE TV failed to attract viewers in enough numbers - despite broadcasting hyper-local content. The next seven licences were due to be awarded by about Christmas. - link

BBC News - Local TV follows in news bunn…

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