
Read this: This is Grimsby calling! Another cultural breakthrough beside the Humber as Estuary TV goes live - TV Radio - Medi

Summary: After years of being lampooned by Steve Coogan and Armando Iannucci's portrayal of the hapless Alan Partridge, local broadcasting is set for a transformation. The added reach means the network has a potential audience of 270,000 homes. The team behind the channel have experience in local broadcasting going back to 1998, which is why Grimsby was chosen by Ofcom to be the first station in the network to launch. - independent.co.uk
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