Read this: UK ad spend set to hit record Â£14bn - Media - theguardian.com
Summary: UK ad spend is set to reach nearly 14bn in 2013, fuelled by the huge growth in digital revenues. Group M has more than doubled its UK ad spend growth projection for 2013, from 3.3 six months ago to 7 and also upped it growth forecast for next year, from 3.5 to 6, when the total is expected to hit 14.8bn. Digital will make up almost 50 of total UK ad spend in 2014, Group M is forecasting, reaching 7bn. - theguardian.comRead full article: UK ad spend set to hit record Â£14bn -…
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