Read this: Grimsby's Estuary TV makes television history - Media - The Guardian
Summary: Without the big budgets of the national stations, who also snap up their best talent, without large audiences, without even very much to talk about, local broadcasters have always tended to look, well, a bit quaint. The coalition government, however, is keen on quaintness or decentralisation, as it is also known and so this afternoon sees the birth of a litter of new local television stations, beginning where else Channel 879 on Virgin cable, in fact, in case you've missed it. They know what they are doing, therefore. - theguardian.com
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