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Read this: Estuary TV: 'launching on Freeview is an amazing opportunity' - Media -

Summary: The government's plans have been much-derided by many in the media industry who do not believe that a business model exists to allow a network of mostly very small TV stations to be commercially viable. The channel will air from 6am until midnight daily. It could broadcast for longer but Nici is not yet convinced there is a demand, and promises 18 hours of fresh programming every week. - link

Estuary TV: 'launching on Freeview is an…

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