Read this: BBC’s role in free-to-air platforms becoming “destructive†and hampering ad innovation, says Decipher MD - The Dru
Summary: The BBCs lack of interest in the evolution of the advertising market is blinding them to the danger of those platforms not having clear data strategies, he said. Broadcasters cant win an arms race against the platforms and the media agency groups. If I was a broadcaster, I would be picking the TV platforms because they are inherently interested in TV. - thedrum.com
www.thedrum.comBBC’s role in free-to-air platfor…Transcriptions done by Google Cloud Platform.
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