Read this: DTG :: News :: BARB signs agreement with Experian
Summary: Mosaic uses more than 340 demographic, lifestyle and behavioural variables to determine its groups and has been a trusted source of targeting for many years. This means that media planners will be able to examine how their clients' television advertising campaigns perform among the Mosaic lifestyle groups and gives further insight into programme profiles. Combined with BARB, the Mosaic classification system gives planners an additional predictor of viewers' lifestyles and how they spend their money. - dtg.org.uk
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