Read this: BSkyB and BT rivalry could provide a cash bonanza for Richard Desmond - Media - theguardian.com
Summary: BT is already thought to have run the rule over a potential acquisition of Channel 5 last year, when Desmond was quietly sounding out potential buyers for a private sale, although certainly not at a valuation in the region he is now aiming for. Free-to-air options For BT, Channel 5 would increase its access to content beyond its bedrock of sport and films, as well as providing a free-to-air platform it could use to promote its pay-TV service. Channel 5 has six channels flagship Channel 5, 5 and 5 USA and a 1, one-hour time-shifted variant for each. - theguardian.com
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