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Read this: TV Viewers Aren t Thrilled with Second-Screen Synchronized Content, Study Finds - Variety

Summary: According to a new survey, just 42 of people who use a smartphone or tablet to access related TV show content have tried synchronizing the second-screen experience with live TV. More than half of those who access synchronous second-screen content do so during commercials, according to the survey, which the groups said highlights an opportunity to provide synchronized content during ad breaks. The respondents all reported accessing some kind of second-screen content, whether that was synchronous with live TV or not. - variety.com

Read full article: variety.com link icon  TV Viewers Aren t Thrilled with Second-S…



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