Read this: BBC.com Opens Its Doors To Native Advertising - Beet.TV
Summary: The BBC is known for its editorial integrity and, at least in the UK, its aversion to advertising. These facts would seem to make an embrace of the current native advertising trend difficult. Weve done things like that more from the editorial side for a whole lot of years. Many publishers are now offering marketers opportunities that blend editorial and commercial. - beet.tvwww.beet.tvBBC.com Opens Its Doors To Native Advert…
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