Read this: BSkyB 'pay light' push targets Freeview households - Media - theguardian.com
Summary: Since hitting former chief executive James Murdoch's target of 10 million pay-TV subscribers in 2010, customer growth has slowed to a trickle, reaching just 10.5 million at the end of 2014, with a significant number of those new additions cheaper internet TV users. With Sky's cheapest basic channels package costing 21.50 a month and premium packages including sport and movie channels starting at more than 40, the broadcaster appears to have reached the limit of the pay-TV strategy that has served it so well over more than 20 years. However, with the boosters priced at 5, 15 and 30 respectively they have not proved overly popular with consumers who signed up for a cheap pay-TV service. - theguardian.comwww.theguardian.comBSkyB 'pay light' push targets Freeview …
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