
Read this: To Grow, Netflix Must Learn From the Quietly Brilliant UI of Regular TVs - Wired Design - Wired.com

Summary: Smart TVs have failed because theyve always assumed more is better. The same problem plagues the services that power those smart TVs. Netflix offers thousands of options for what to watch, but instead of giving you a chance to skip through and sample them, it makes you evaluate each one, like a title on a video-store shelf. - wired.com
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