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Read this: Advertising sales could transform as programmatic trading takes off - Media - The Guardian

Summary: Photograph David Levene for the Guardian Programmatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in other media sectors. A highly complex, computer auction-based system of buying ads with transactions taking fractions of a second programmatic trading is similar to how stocks and share are traded in the City. The trading, which takes the form of automated real-time bidding based on complicated algorithms, matches ads with audiences. -

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