Read this: ITV to launch ITVBe - presscentre
Summary: ITVBe, which will launch towards the end of the year, will be wholly funded by advertising and sponsorship, and will be available free on all the major broadcasting platforms, including Freeview, Sky and Virgin. ITVBe will complement ITV2 which will continue to strengthen its position as the home of unashamed entertainment for 16-34 year olds, focusing on scripted series, irreverent panel shows and formats, and youth skewing commissions and acquisitions with bold humour at their heart. We identified an opportunity to develop what is currently part of the ITV2 schedule - reality and non-scripted shows, which are very popular with young women and housewives with kids - into a distinct channel proposition, aimed more squarely at that audience. - itv.comwww.itv.comITV to launch ITVBe - presscentre…
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