Read this: The joys of jostling for position - Comment - Broadcast
Summary: Netflixs model is marvellous, but conventional slots are still crucial The Broadcast team had busy Valentines Day weekends by all accounts but there wasnt a trip to Paris or a bunch of garage-bought flowers in sight. Either way, its easy to think that binge viewing has become the default for my colleagues, and that Netflixs strategy of delivering an entire series in one go has delivered a terminal Frank Underwood FU to linear broadcasting as we know it. Thinkboxs figures this week on consumption of VoD content versus linear viewing can be cut in different ways, but overall the picture is of traditional viewing proving remarkably robust. - broadcastnow.co.uk
www.broadcastnow.co.ukThe joys of jostling for position - Comm…Transcriptions done by Google Cloud Platform.
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