Read this: Technology vs TV - Comment - Broadcast
Summary: If you were to run a survey to find out how people watch television today, youâ€™d learn nothing you havenâ€™t heard before: the majority of TV viewing is linear and beamed to the box in the living room. So there canâ€™t have been the faintest twitch of an eyelid when a recent Thinkbox study confirmed our viewing preferences. So why would the organisation that commissioned stimulating studies such as Screen Life: TV in demand six months ago bother to state the obvious?Fearful of losing the goose that lays the Â£1 billion advertising egg, ITV, alongside some of its peers, wants to maintain the status quo. To forget conveniently that the take-up of online TV is higher in the UK than in other major TV markets and ignore that the advancement of technology goes hand in hand with changes in the behaviours of society. broadcastnow.co.ukRead full article: Technology vs TV - Comment - Broadcast…
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