Read this: ITV commercial boss warns brands that 90% of content is 'crap' - Media - theguardian.com
Summary: He said ITV still sometimes got it wrong despite 57 years of experience and a 1bn annual programme spend. He said ITV had experimented with advertiser-funded programmes but said it had not worked because it interfered too much in the relationship between the broadcaster and viewer. Daglish used his appearance on the conference's opening day to announce ITV had signed up with sponsored content service, Twitter Amplify. - theguardian.comRead full article: ITV commercial boss warns brands that 90…
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