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Read this: Comcast: Binge watching actually helps live TV ratings (exclusive) - VentureBeat - Media - by Tom Cheredar

Summary: The best way to hook someone into an existing series of stories is to make sure they can start from the beginning. The same is also true of TV shows, and Comcast has the data to back it up. As part of its seasonal Watchathon promotion, Comcast has added all current-season episodes for a handful of shows to its on-demand video library. - link

Comcast: Binge watching actually helps l…

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