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Read this: The making of an icon: Celia Chapman, co-designer of the BBC 2 ident, relives creating that fat, sharp-edged little nume

Summary: Controller Alan Yentob recognised that the existing identity was singularly unmemorable and commissioned Lambie-Nairn to come up with something new, different and memorable. Why was it chosen over all other 2s This provided space for things to happen to it, and things did happen to it it had paint thrown at it, it was dropped into paint powder, it was made from copper, paper, neon, and glass. - link

The making of an icon: Celia Chapman, co…

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